Global platform redesign deliver on the brand reputation, and grow the business in emerging markets (China, India and Brazil) integrating over 37,000 product offerings in a seamless web, mobile and tablet experience.

Managed a multi-disciplinary team: Dan Kawasaki (UX Dir.), Steven Du (Information Architect, lead), David Hadden (Information Architect), Lisa Ma (Usability Analyst), Michael Spinellla (Content Stratgist lead), Andrew Hoffer (Content Strategist), AnswerLab (Global usability research partner). Actitvities: Stakeholder and Business Requirements; Ethnography analysis and feature breakdowns; Technical Assessment; Data and Analytics requirements; CMS recommendations and development; Scrum sketching and agile feature sprints; Platform functional requirements; Iterative prototyping; Managed and designed global usability research (Chicago, Shanghai, and Frankfurt).